{"id":4633,"date":"2012-08-07T13:57:42","date_gmt":"2012-08-07T20:57:42","guid":{"rendered":"http:\/\/blog.cmiscm.com\/?p=4633"},"modified":"2023-01-08T21:49:11","modified_gmt":"2023-01-09T05:49:11","slug":"cadillac-ats-vs-the-world","status":"publish","type":"post","link":"https:\/\/blog.cmiscm.com\/?p=4633","title":{"rendered":"Cadillac ATS vs The World"},"content":{"rendered":"<div class=\"cmpro\">\n<h3>VIDEO<\/h3>\n<div class=\"cmvideo\" style=\"padding-bottom: 76.3%;\"><iframe loading=\"lazy\" width=\"1000\" height=\"763\" src=\"https:\/\/www.youtube.com\/embed\/PFlWRIN5dJI?rel=0&amp;controls=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<\/div>\n<div class=\"cmpro\">\n<h3>DESCRIPTION<\/h3>\n<div class=\"des\">Fallon approached Firstborn to create a slick web experience for the new Cadillac ATS. Firstborn built a site that flows between four different international destinations, each one showing off the car&#8217;s unique features. The user can explore each location, devour exclusive content and even check in to prove to friends that they were &#8216;there&#8217;. Parallax animation seamlessly pulls the users deeper into each environment to learn more about the car&#8217;s features. Using WebGL, Firstborn created a spinning globe to replicate the TV spot. Additionally, Firstborn created tablet and mobile versions. Once we realized the possibilities behind using WebGL, we completely changed our design. We went from a site intro featuring 3D video to a spinning 3D globe in HTML.<\/div>\n<\/div>\n<div class=\"cmpro\">\n<h3>Technologies &amp; Tools<\/h3>\n<ul class=\"techtool\">\n<li>JavaScript<\/li>\n<li>HTML5<\/li>\n<li>Canvas<\/li>\n<li>Animation<\/li>\n<li>Interaction<\/li>\n<\/ul>\n<\/div>\n<div class=\"cmpro\">\n<h3>AWARDS<\/h3>\n<ul>\n<li><i>\u2022<\/i>The FWA, Site of the Day<span>&#8211; August 2012<\/span><\/li>\n<\/ul>\n<\/div>\n<p><!--\n\n\n<div class=\"cmpro\">\n\n\n<h3>URL<\/h3>\n\n\n\n\n<ul class=\"list\">\n \t\n\n<li><a href=\"http:\/\/ats-vs-world.archive.firstborn.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/ats-vs-world.archive.firstborn.com<\/a><\/li>\n\n\n<\/ul>\n\n\n<\/div>\n\n\n--><\/p>\n<div class=\"cmpro\">\n<h3>ROLE<\/h3>\n<ul>\n<li><i>\u2022<\/i>Lead Developer : Jongmin Kim<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>VIDEO DESCRIPTION Fallon approached Firstborn to create a slick web experience for the new Cadillac ATS. Firstborn built a site that flows between four different international destinations, each one showing off the car&#8217;s unique features. The user can explore each location, devour exclusive content and even check in to prove to friends that they were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4633","post","type-post","status-publish","format-standard","hentry","category-1project"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=\/wp\/v2\/posts\/4633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4633"}],"version-history":[{"count":0,"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=\/wp\/v2\/posts\/4633\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.cmiscm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}