Mtn Dew Portraits

Projects | August 20, 2013 | Comment



For the latest Mountain Dew campaign, Firstborn created a digital experience that let fans go deeper into “living portraits” of Dew’s top athletes. The site features three TV spots by BBDO and Psyop, and adds an interactive layer that expands the story behind each of the intricate motion collages.
Firstborn created an immersive site that combines full-screen video with interactive looping states of each portrait. Those looping states consist of 30 to 40 GIF animations, all perfectly synced and repeating simultaneously. During loops, fans can search for hidden Easter eggs and unlock secret content behind the portraits’ fantastical imagery.


  • Cannes Lion, Cyber Lions Shortlist– June 2014
  • The FWA, Site of the Day– August 2012

Technologies & Tools

  • JavaScript
  • HTML5
  • Canvas
  • Animation
  • Interaction


  • Lead Developer : Jongmin Kim

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